Controlling men will often require that their wives/girlfriends be some ideal fantasy they've constructed in their head over time.
Here are some common ones:
1. She loves to cook and will never complain about it.
2. She will always be fit and look hot.
3. She will only wear clothes that have been "allowed."
4. She will only say things that are appropriate and pleasing.
5. She will be joyful, bubbly, and ready to serve at social functions.
6. She will not argue or have opinions.
7. She will do what she's told at all times.
8. [insert pretend play expectation of wife/girlfriend here]
Controllers still pretend play. They don't want a woman to be who she is, but rather a pretend version of what they need to feel better about themselves.